Smarter Week

How to automate it

How to automate “write listing descriptions”

Here is the best way to spend less time on this, best first. Each comes with steps you can follow today and, for AI fixes, a prompt to copy.

45 min
typically, once a week
65%
of the time can be automated
Easy
to set up

Fix 1 of 1

AI

Have AI write the listing description and social posts from your notes

Give AI the facts and the best features; it writes the MLS description, a short social caption and an email blurb. You check the facts and fair housing wording.

Typically saves about 60% of the time5 min to set up
  1. 1List the facts (beds, baths, size, upgrades, lot, neighbourhood features) from your listing sheet.
  2. 2Use the prompt below, or the AI writer in your CRM or MLS.
  3. 3Check every fact and the MLS character limit.
  4. 4Remove any wording about who the home is "perfect for" (family status, age, religion and so on) to stay within fair housing rules.
Prompt to copy
Write a listing description for [ADDRESS OR AREA] under [CHARACTER LIMIT] characters. Facts: [BEDS, BATHS, SQ FT, LOT, YEAR, UPGRADES, FEATURES]. Highlight: [TOP 3 SELLING POINTS]. Tone: warm and specific, no clichés like "must see". Describe the property, not the type of buyer, and follow fair housing rules. Then write a 2-sentence Instagram caption and a 50-word email blurb. Use only the facts I gave.

Tools: ChatGPT, Claude, Gemini or Microsoft Copilot · AI writers built into your CRM or MLS

Quick wins

Have you tried…

Have you had AI write a listing description and social posts from your notes?
You give the facts and best features, and AI writes the description and captions. You check the facts and keep the wording fair-housing safe.

Who does this task

Roles in our library that list this as one of their common tasks. Each guide covers the rest of that role’s week.

Real estate agent

HourLeak · the 8-minute work audit

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Other common tasks for Real estate agents