Does your customer feedback flow into one tool that groups it into themes automatically?

Tools like Productboard, Enterpret or Dovetail collect feedback from support, sales calls and surveys and use AI to group and count it, so you read themes instead of every ticket.

How to automate it

How to automate “sort through customer feedback and feature requests”

Here are 2 ways to spend less time on this, best first. Each comes with steps you can follow today and, for AI fixes, a prompt to copy.

60 min

typically, once a week

65%

of the time can be automated

Some setup

to set up

Fix 1 of 2

Software featureBest fix

Collect feedback in one tool that groups it with AI

Productboard, Enterpret, Dovetail, Unwrap and Canny pull feedback from support tickets, calls and surveys and group it into themes with counts, so you stop reading every ticket.

Typically saves about 50% of the time3 h to set up

1Pick one feedback tool and connect your sources: support desk, call recordings, CRM notes, surveys and app reviews.
2Let it auto-tag feedback to themes and link to customers and revenue.
3Review the theme report weekly instead of raw feedback.
4Link themes to roadmap items so you can tell customers when something ships.

Tools: Productboard · Enterpret · Dovetail · Unwrap · Canny

Fix 2 of 2

Paste a batch of feedback into AI and get themes with counts and quotes

Without a dedicated tool, an approved AI assistant can group a few hundred comments into themes in minutes. You check a sample against the source.

Typically saves about 50% of the time5 min to set up

1Export feedback from support, sales notes, surveys or reviews into a spreadsheet.
2Upload it to an approved AI assistant with the prompt below.
3Spot-check a few comments per theme.
4Save the theme table so you can compare month to month.

Prompt to copy

Below is customer feedback with columns [LIST COLUMNS, e.g. date, customer, plan, comment]. Group it into themes. For each theme give: a short name, a one-line description, how many comments, which customer segments, and two representative quotes. Then list feature requests separately from complaints. Do not merge themes that are only loosely related.

[ATTACH OR PASTE FEEDBACK]

Tools: ChatGPT, Claude, Gemini or Microsoft Copilot

Quick wins

Have you tried…

Does your customer feedback flow into one tool that groups it into themes automatically?: Tools like Productboard, Enterpret or Dovetail collect feedback from support, sales calls and surveys and use AI to group and count it, so you read themes instead of every ticket.

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Product manager UX researcher

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