Smarter Week

How to automate it

How to automate “keep an eye on competitors' sites, ads and posts”

Here are 2 ways to spend less time on this, best first. Each comes with steps you can follow today and, for AI fixes, a prompt to copy.

30 min
typically, once a week
60%
of the time can be automated
Easy
to set up

Fix 1 of 2

AutomationBest fix

Get alerts when competitors change pages or launch ads

Instead of checking competitor sites by hand, page-change monitors and ad libraries notify you, and AI can summarize what changed.

Typically saves about 50% of the time45 min to set up
  1. 1List the competitor pages that matter (pricing, product, homepage).
  2. 2Set up change alerts with Visualping or Distill, and Google Alerts for their names.
  3. 3Check the Meta Ad Library and LinkedIn Ad Library monthly, or use Klue or Crayon if your company has them.
  4. 4Paste a month of alerts into AI and ask for a one-page summary for the team.

Tools: Visualping · Distill · Google Alerts · Meta Ad Library · Klue or Crayon

Fix 2 of 2

AI

Use AI research mode and check the sources

Deep Research modes in ChatGPT, Claude, Gemini and Perplexity read dozens of pages and give you a cited summary.

Typically saves about 55% of the time5 min to set up
  1. 1Write the exact question and what you will use the answer for.
  2. 2Run it in a research mode (ChatGPT Deep Research, Claude Research, Gemini Deep Research or Perplexity).
  3. 3Open the two or three key sources it cites and confirm them.
  4. 4Save the summary where your team can find it.
Prompt to copy
Research [QUESTION]. I need this to [DECISION OR USE]. Give me a one-paragraph answer first, then the key facts as bullets with a source link for each, then what is uncertain or disputed.

Tools: ChatGPT Deep Research · Claude Research · Gemini Deep Research · Perplexity

Who does this task

Roles in our library that list this as one of their common tasks. Each guide covers the rest of that role’s week.

Demand Gen / Performance Marketing

HourLeak · the 8-minute work audit

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Other common tasks for Demand Gen / Performance Marketing teams