Smarter Week

How to automate it

How to automate “write campaign and creative briefs”

Here is the best way to spend less time on this, best first. Each comes with steps you can follow today and, for AI fixes, a prompt to copy.

60 min
typically, once a week
55%
of the time can be automated
Easy
to set up

Fix 1 of 1

AI

Have AI fill in the brief template from your notes

Keep one brief template; paste your notes and AI fills in each section and lists the questions you still need to answer.

Typically saves about 45% of the time10 min to set up
  1. 1Agree one brief template (goal, audience, message, deliverables, dates, budget, approver).
  2. 2Paste the template, your notes or the request email, and the prompt below.
  3. 3Answer the open questions it lists.
  4. 4Share the brief before work starts, and get one sign-off.
Prompt to copy
Fill in this campaign brief template using my notes. Template: [PASTE TEMPLATE]. Notes and request: [PASTE]. Keep each section short. Do not invent budgets, dates or targets; instead, list the open questions I need to answer at the end.

Tools: ChatGPT, Claude, Gemini or Microsoft Copilot

Who does this task

Roles in our library that list this as one of their common tasks. Each guide covers the rest of that role’s week.

Marketing Manager / GeneralistBrand / Graphic Design

HourLeak · the 8-minute work audit

How many hours does this cost you?

The free 8-minute check works out where your week goes and gives you your top fixes. The team scan does the same for everyone and adds it up, so you know which leaks to fix first.

Take the free check Scan my team, $49

Answers are anonymous. Leaders only see team totals.

Other common tasks for Marketing Managers / Generalists